Author Archive
Surviving And Prospering During The Credit Crisis
Just when many forecasters were predicting that the worse was over, the credit crisis in the US has gone from bad to worse.
Lehman Brothers has filed for the biggest bankruptcy in history and Bank of America said it would buy Merrill Lynch in a $50 billion deal. The markets responded to this news, with the [...]
Successful Women In Small Business
In November 2007 I wrote an article on Building A Better Brand, which detailed the process in building a business brand.
This post is to prove that I do actually practice what I preach. The business I had been alluding to in the previous article has been operating successfully now for about six months, which is [...]
What Is Forex Trading?
Have you ever watched the news and seen the currency reports? I know I have. I have watched as the US dollar. has fallen and watched as the Aussie dollar has gained in strength, to the extent that some were even forecasting parity by the end of the year, before falling back below 90US cents [...]
3G iPhone - Good For Business
After all the anticipation and discussion, the most awaited product launch of the year has finally been revealed.
As expected, prices have dropped for the new iPhone, with is now starting at $199 for the 8GB model and $299 for the 16GB.
So how many of the rumors were accurate? read below to see.
As expected, it is [...]
Pressed4Time
Pressed4Time has 170 franchises in 33 US states and Canada. The business model is relatively simple, Pressed4Time provides a dry cleaning as well as shoe repair pick-up and delivery service.
Anyone who is time pressed will recognise the benefit of the service. Twice a week, Pressed4Time picks up or delivers dry cleaning and shoes to homes, [...]
World’s Largest Home Service Franchise
I was driving back from a nice Sushi lunch today and traveling behind a new Jim’s Cleaning van. I hadn’t noticed Jim’s cleaning before in my town, but this pricked my memory to check on how Jim’s is performing in general.
Jim’s is performing pretty well by the look of things; it is celebrating 25 years [...]
Have Your Cake And Sell It Too
Proof that you can have your cake and sell it too, is the Crabapple Cupcake Bakery.
The Melbourne based business sells about 10,000 cupcakes per week, with 40% sold through the Crabapple’s three Melbourne stores.Â
Founder Jennifer Graham didn’t have plans to be so large when she started the business in 2001, she was simply looking [...]
Buzz Marketing - Using Buzz To Build Your Brand
In a recent post titled ” Build A Better Brand“, I described a new venture I am developing. This post follows on from that one, but deals with the issue of marketing and establishing your brand; more specifically, it deals with ‘Buzz Marketing’ and its importance in generating rapid growth and recognition.
What Is Buzz Marketing
The [...]
Partnerships - Should You Form One?
For many business owners and prospective business owners, there often comes a time when you consider the possibility of forming a partnership with another entity. This entity may be another business, an individual, or group of individuals. This article discusses the issues of forming a partnership with another individual.
Whether you are an existing business owner, [...]
Build A Better Brand
For several weeks now, I have been working on a new business venture. During the process of developing it, I put a fair amount of time into analyzing the business model, value adding, brand building and an exit strategy. This is fairly standard planning for all businesses, but it got me to thinking about how, [...]
